Experience the comforting warmth of authentic Japanese Hojicha Powder, crafted in Mie Prefecture, Japan.

Unlike traditional green tea, Hojicha is gently roasted, creating a beautifully smooth flavour with notes of roasted hazelnut, toasted nuts and a naturally mellow finish. The roasting process also reduces bitterness, making it an excellent choice for those looking for a Japanese tea that is naturally lower in caffeine than matcha.

Whether you’re preparing a creamy Hojicha Latte, adding depth to desserts or creating café-style drinks at home, Heapwell Japanese Hojicha Powder delivers a rich roasted flavour that is both comforting and versatile.

Why Choose Heapwell Hojicha?

Authentic Japanese Hojicha from Mie Prefecture
Smooth roasted hazelnut flavour
Naturally lower in caffeine than matcha
Finely ground for excellent mixing
Perfect for hot and iced drinks
Ideal for baking, desserts and smoothies
Packed in a premium reusable 30g tin
100% Japanese roasted green tea powder

Taste Profile

Rich roasted hazelnut aromas with a smooth, mellow finish and virtually no bitterness.

Perfect For

Hojicha Latte
Hot Hojicha Tea
Iced Hojicha Latte
Baking
Cakes & Cookies
Cheesecakes
Ice Cream
Smoothies
Cocktails

Ingredients

100% Japanese Roasted Green Tea Powder (Hojicha)

Country of Origin

Mie Prefecture, Japan

Storage

Store in a cool, dry place away from direct sunlight. Reseal immediately after opening to preserve freshness and aroma.

Serving Suggestion

For a traditional Hojicha Latte:

Add 1–2 teaspoons (approximately 2g) of Hojicha Powder to a bowl or cup.
Add a small amount of hot water (around 80°C).
Whisk until smooth.
Top with your favourite hot or cold milk and sweeten to taste if desired.

Frequently Asked Questions

What is Hojicha?

Hojicha is a Japanese green tea that has been roasted instead of steamed, giving it its distinctive nutty aroma and smooth roasted flavour.

Is Hojicha lower in caffeine than Matcha?

Yes. Hojicha is naturally lower in caffeine than matcha, making it a popular choice for afternoon or evening drinks.

Can I use Hojicha Powder for baking?

Absolutely. It pairs beautifully with cakes, cookies, cheesecakes, ice cream and chocolate desserts.

What does Hojicha taste like?

Expect smooth roasted hazelnut notes with gentle caramelised flavours and very little bitterness.

How many servings are in a 30g tin?

Approximately 15–30 servings, depending on your preferred strength.

Country/region

The Matcha Collection

Wholesale/ The Barista Collection

Accessories

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